ABOUT

Born in the homeland of Nikola Tesla, a land of innovation and inspiration, Dawner Prince was founded in 2009 with a single vision: to transform electricity into sonic art.

From the very beginning, we have been dedicated to crafting high-end effects pedals that meet the highest standards of sound, reliability, and design. Through innovative electronic approaches and carefully developed circuitry, our pedals deliver exceptional performance and true studio-quality tone. Each unit is meticulously handcrafted in Croatia, EU, combining innovation, versatility, functionality, and refined aesthetics. Every detail reflects our commitment to excellence and our passion for precision engineering.

Our greatest wish is to share the inspiration, energy, and love we pour into every product—bringing it to pedalboards around the world and into the hands of musicians who seek something truly special.

ZORAN KRALJEVIC

Owner, CEO

From the early childhood days Zoran fell in love in making music - playing drums with his mother's pots and pans. So, even though he builds a career in designing guitar effects, his first instrument and first love were drums. 
He has always been fascinated with electricity and technology so, alongside with playing drums in different bands, he started attending Faculty of Electrical Engineering. During his college years, his band guitarists were spending more on entertainment than on musical equipment so, strapped for cash, he decided to build them a guitar pedal. That RAT clone distortion in a clumsy enclosure was the one that set his path. 
He is the founder and CEO of Dawner Prince Electronics.
Even though he now has less time for the band, he enjoys spending his days developing new ideas and tweaking circuits for the new musical devices.
Besides music and technology, his other passions are freeride mountain biking, sailing, aquaristics and astronomy.
He still hasn't learned to play the guitar well.

JELENA ZNAOR

General Manager

Jelena has been a part of the Dawner Prince story from the very beginning and as the company grew she officially became the general manager.
With a master's degree in psychology, she is the mind that goes over heart in decision making and the one who talks a lot. Her creative ideas and an eye for the aesthetics make a great contribution to the final products.
Her second profession being a cabaret circus artist, she can successfully juggle the whole manufacturing process and her performing career. She assembles, tests, supervises, packs and even solders if needed. Plus, she can spin a hula hoop on her nose.